CDE: [Excellence in Restorative Dentistry Lecture Series] Recommendation Marketing 2021-Google Your Way To The Top and an Intro to Instagram

Feb, 2021
06:00 PM-07:30 PM

Presented virtually via Zoom Webinar

Time: 6:00-7:30 pm; this virtual lecture will begin promptly at 6:00 pm via Zoom Webinar.
Registration: FREE to view (does not include continuing education credits); Registration is still required.
Register here»
CE Credits:
1.5 lecture credits
To receive continuing education credits:
Dentist, $37.50
Penn Dental Medicine Alumni, $28.00
Military, $28.00

Course Description

What makes this lecture different is that we cover areas that are not well understood by dentists when it comes to on line presence or social media . After speaking to many Study Clubs, many dentists are clinically adept and not quite sure how to market or promote their practice. The traditional methods of marketing are dying. From print to radio, and tv, these media are less important. So how does one get on the first page of Google? I cover every step and help clarify the misconceptions of Social Media. Recommendations coming from existing patients that have been seen and treated by yourself are the most important types of referrals. Years ago this was called word of mouth. Its the same, only leveraging the Social Media platforms to spread the information. I call this Recommendation Marketing because; truly that’s what it is in a different form. My lecture covers Recommendation Marketing as well as other areas of digital use and convergence in dentistry. I cover social media apps for use in the practice, and communication thru videos.

Learning Objectives

Learn how to rank in Google for maps and organic search. Learn how to build a website that the Google spiders love to search Learn to build a following on Instagram.


Robert Ritter, DMD, grew up in Palm Beach County, Florida and attended the University of South Florida in Tampa. He received his dental degree from The Medical University of South Carolina College of Dental Medicine in 1994. Dr. Ritter is a member of The American Academy of Esthetic Dentistry, The American Academy of Restorative Dentistry, the American Society for Dental Aesthetics and the American Society for Color and Appearance Dentistry. He is also a member of the Academy of Cosmetic Dentistry and The American Dental Association. Dr. Ritter is a board member and Past President of The Florida Academy of Cosmetic Dentistry. He is a member of the Seaside Study Club, a component of the Seattle Study Club, and a member of the International Association of Dental Researchers.

Dr. Ritter is on the editorial board of Inside Dentistry and The Journal of The Academy of Cosmetic Dentistry and has published many articles on adhesive and cosmetic dentistry in several publications, including PPAD, Signature, Spectrum, Dentistry Today, DPR, Contemporary Esthetics, and Inside Dentistry. In addition, Dr. Ritter is an Editorial Board member of REALITY, a publication to keep dentists up-to-date with advances in the products, techniques and research of esthetic dentistry. Dr. Ritter has been presenting for the last 18 years, helping dentists implement the newest esthetic dentistry into their offices.

ADA Cerp

University of Pennsylvania School of Dental Medicine is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

University of Pennsylvania School of Dental Medicine designates this activity for 1.5 continuing education credits.